This client had a pre-existing logo, website, and facebook page, however with growth on the horizon, and a new website to support, they needed a kind of branding makeover. I utilized the existing colors and fonts and shapes from the existing logo to create a package of streamlined vector logos for multiple use cases. This includes a vertical oriented badge-style logo, and a horizontal text logo.
I worked with the client to develop goals for the website so we can understand how the website would impact sales and business processes. We created small collection of user personas as an exercise to better understand our audience and how to communicate with them through the copy (text) and imagery on the website. I developed a prototype using Adobe XD for review before jumping into development.
Once confirmed, I developed the website using Webflow. I then setup a "property" with Google Search Console so we can monitor traffic on the site, and updated the Google My Business listing.
Following the launch of the website, I partnered with the client to create a series of paid digital ads that we then published via Facebook and Google.