Wild Life is a small collective of bass music DJs, producers, and party planners from California. The events are often set in natural environments, and participants sport a combination of urban and rugged / outdoorsy fashion and apparel. I felt this called for a logo that was both sharp and attractive, but also featured elements of nature.
After a few rounds of back and forth with my client, we agreed to two logo types. The first features a wolf drawn in a geometric pattern build on a hexagon, and the other featuring a collective of triangles that may be interpreted as mountains or pine trees. Both logos feature a bold type, based on the font Bemio, which I feel adds to the strong, empowered nature of the collective.